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About Us

Mission and Philosophy


OUR MISSION IS SIMPLE…BRING THE NEWEST ITEMS TO THE MARKET PLACE FIRST.

Mirage Building

Mirage Products is a full-service wholesale distributor sourcing the newest items from around the world in order to bring the newest giftware, sunglasses, and novelty products to the marketplace first.  We strive to offer the highest quality service and products at fair prices.  We treat our employees, vendors, and customers in the highest ethical manner.

Retailers and consumers are more savvy today.  They demand suppliers who can deliver new products to the marketplace faster, and with innovative merchandising programs.  It is not good enough anymore to just "try harder”; the supplier must be willing to deliver what the customers want at the best price.  The winner in the marketplace is the one who can offer the newest, hottest items that sell fast and fill the needs and wants of the customer.  Mirage Products is a supplier uniquely suited to fill this need.

History of the Company

Mirage Products, a Sunglass Company, 1992
Mirage Products, a Sunglass Company, 1989

Founded in 1981 by Pat and Laura Viets, Mirage Products has been in business for almost 30 years. 

Mirage products has evolved from one man providing full service sunglass programs to independent drug stores and grocery stores, into a distributor of more than 3,000 items, with 30 employees, and a 50,000 square foot warehouse and office facility.

In late 2008, Mirage Products was acquired by Bodley Group, a Saint Louis – based holding company with 30 years of distribution management experience. 

Mirage Products believes in providing an environment for employees that is conducive to sparking creativity and generating new ideas.  We encourage and train our staff to learn the business and constantly strive to find more innovative and efficient ways to develop,  distribute, and market our products.  We strongly emphasize excellent customer service and we continually upgrade our systems to provide the very best service possible.  We understand that great customer service is the key to long-term business relationships and we are totally dedicated to providing it for our customers.

Throughout its growth, the main focus of Mirage Products has always been to provide our customer with the newest products first and to provide the very best customer service.

Markets Served

Mirage Products is headquartered in St. Louis Missouri.  Mirage services mainly petroleum marketers, convenience stores and grocery stores in Missouri, Arkansas, Iowa, Kansas, Illinois, Oklahoma, and Indiana.  We sell our sunglasses nationwide to Travel Centers of America, Petro Travel Centers, Iowa 80 group, and many independents.  Mirage also utilizes outside distributors who service our line to truck stops, grocery stores, and other accounts across the United States and Canada.

Fast Lane, One the Run, Phillips 66

Map of Markets Served

Our Facility

Facts:

  • Our Facility Enough inventory to handle any size account
  • Over 3000 SKU’s
  • 50,000 Square Foot Distribution Center
  • We will ship orders within 24 hours after receipt or as requested.
  • Shipments via FedEx ground.  Next Day Air, 2nd Day Air, LTL available.
  • We use FedEx on-line shipping system for better order tracking.
  • Scanned UPC picking and shipping system for better accuracy.
  • Experienced distribution personnel
  • Over 25 years of dependable vendor relations in the US and Asia means 100% in-stock condition of current merchandise at volume pricing.

Shipping Methods

What makes Mirage Products unique is our method of getting the merchandise to the customer and our attention to service. Our sales professionals clean, merchandise, write the order, and show our customer all of the new items. We don't use trucks or truck drivers that pick up product at the beginning of the week and then run out of product selection before the end of the week.

Mirage Products ships directly from our distribution center to our customer's door. Our customers never have to worry about the truck being empty. We have it all...all of the time!

©2009 Mirage Products